Promotion begins at 8:00 a.m. Eastern Time ("ET"), February 17, 2014 and ends at 11:59 p.m. ET, April 8, 2014
Online AMOE Code Request (available from March 28, 2014 at 12:00 a.m. ET
through April 8, 2014 at 11:59 p.m. ET): To request an AMOE Code online, visit www.enjoymoremadness.com and log in to your MCR Account, if you already have one. If you are not already an MCR member, follow the onscreen directions to become one. (See Section 6, below, for details on becoming a My Coke Rewards member).
GRAND PRIZE: A check for $10,000.
Second Round Prizes: A coupon valid for a free 20 ounce Coke Zero™. Coupon expires August 30th, 2014. ARV: $1.69.
Third Round Prizes: Universal Music Group 3-Pack of Music Downloads, awarded as a digital code. Digital code expires July 31st, 2014. ARV: $3.00.
NCAA® Sweet Sixteen® Prizes: A $10 Burger King® egift card, awarded as a digital code. Use and redemption of the BK® eGift card is subject to certain terms and conditions. Please go to www.bk.com/en/us/crowncard/terms for details. ARV: $10.
NCAA® Elite Eight® Prizes: Each movie certificate winner will receive one (1) reward code valid for one Hollywood Movie Money® certificate redeemable for two (2) movie admissions with a maximum value of ($26 total) to see any movie at participating theaters.
NCAA® Final Four® Prizes: A $50 gift card to a sporting goods retailer of Sponsor's choice. ARV: $50.
Championship Game Grand Prize (1 prize only): A check for $50,000. ARV: $50,000.
Championship Game First Prizes (if any, and up to 10, depending which team wins the Championship Game of the Tournament, see details in Section 8, above): A trip for 2 to Indianapolis, IN for the 2015 NCAA® Men's Final Four®.