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Bel/Kaukauna USA’s The Laughing Cow is enticing shoppers with an in-pack instant-win game.

The game awards one grand-prize family trip to Paris. Secondary prizes include luggage bags (40 will be awarded) and coupons for free product (500). Running through Dec. 1, the game was introduced in a March FSI. (See Related Articles.) Shelf danglers support in stores.