Anyone winning Fandango gift cards now will have a lot more theaters to use them at, making them more valuable. I used to have only 1 online-ticketing theater in my city, now I have ALL AMC theaters ... 

http://www.variety.com/article/VR1118049856

Excerpt:

Supporting the growing trend of online and mobile ticketing, Fandango inked a circuitwide multi-year agreement with the nation's second-largest theater chain, AMC Theaters, pushing Fandango's total screen count upwards of 20,000 in the U.S.

Fandango now has access to 70% of all Stateside screens with online ticketing capabilities, as well as an increased presence in markets like New York and L.A.

Fandango is the only online ticketing provider for the nation's top four theater chains: Regal, AMC, Cinemark and Carmike. The other leading ticketing service, Movietickets.com, partners with 235 theater chains in 17 countries, including the U.S.