DEVELOPING: Television pitchman Billy Mays — who built his fame by appearing on commercials and infomercials promoting household products and gadgets — died Sunday.

Mays, 50, was found unresponsive by his wife inside his Tampa, Fla., home at 7:45 a.m. on Sunday, according to the Tampa Police Department.

Police said there were no signs of forced entry to Mays' residence and foul play is not suspected. Authorities said an autopsy should be complete by Monday afternoon.