http://promomagazine.com/contests/news/dennys_nascar_091306/In the Race-In-To-Win Sweepstakes, customers will receive a scratch-off card with the purchase of a meal and a Coca-Cola beverage during the 10-week promotion. Denny's will distribute more than 49 million scratch-off cards for the sweeps.
The promotion runs through Nov. 19.
One grand-prize winner will receive a ride-along weekend for two in Atlanta, which will include a ride in an actual racecar, a meet-and-greet session with members of the Coca-Cola Racing Family, tickets to weekend events, hotel accommodations and airfare. Four first-prize winners will receive VIP racing trips for two to Atlanta, Charlotte, NC, Las Vegas or Daytona Beach. Winners will meet the Coca-Cola Racing Family, get tickets to weekend racing events and exclusive tours complete with hotel accommodations and airfare.
Lesser prizes include free Denny's food, including appetizers, desserts and beverages
As part of the promotion, Denny's restaurants in five markets will host an on-site racing show car event, offering simulated rides and prize giveaways starting next month.
Each event will coincide with races in each city.
Events will take place
Oct. 14 in Charlotte, NC,
Oct. 22 in Martinsville, VA,
Nov. 5 in Fort Worth, TX,
Nov. 12 in Phoenix and
Nov. 19 in Miami, FL.
Denny's will give away one pair of tickets in each market to local racing events. Online materials and posters will support.
Employees, too, have a stake in the sweeps. Denny's is incenting servers to talk up the promotion to customers for a chance to receive gift cards and other prizes. Mystery guests will visit Denny's restaurants and judge employees on their performance, Polydoroff said. In addition to the gift card, the store will be entered into a larger pot for a chance to win a store-wide prize, he said.
