The link supplied applies to Facebook Pages. Business Pages, Blog Pages, Author Pages, etc.
"The following terms, as well as our Data Policy and Statement of Rights and Responsibilities,
apply to all Pages on Facebook. " Sweepstakes Advantage has a
Page.
And under Promotions:
"3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted)."
I don't think there is any misunderstanding there; it seems to be very specific to all
Pages, and not to Profiles. I agree, the distinction is very important:
https://www.facebook.com/help/217671661585622
A Page cannot require entrants to use their personal Profile and friend connections, including sharing and tagging. By doing so, you are administering the promotion through us.
I'm sure you have had ZERO complaints from Facebook- Pages rarely do. Facebook may be free for personal accounts, but it is still a money making machine. So they are not going to go after pages and risk losing all that sponsored ad moolah
Regarding the sponsors who have problems with sweepers, I don't think that it's a secret. And many sponsors DON'T have a problem with it (thank goodness), but I think some really do. Not sure if you have seen this by ReddyYeti or if you advertise their sweepstakes here:
Sweeper Accounts ? ReddyYeti
^^They even go so far as to imply we should make a separate account and if they are referring to Facebook, that is ALSO against policy.
Many many many many pages ask us to share. I get WHY. I don't like it, I don't have to, and I know why Facebook doesn't enforce this policy. But it is policy nonetheless. Everyone runs their sweeps differently- I get that too. But what occurred to me is this- as a leader in online sweepstakes aggregation, I just think it's good for SA to abide by the policy, because this is a reputable and trustworthy site and if we sweepers can't trust it to administer one of their own sweeps properly, then who can we trust? We already have it tough enough with companies like ReddyYeti who think we are up to no good. So if we don't HAVE to share a post publicly on our timeline to enter something, it just makes things a little easier for us in my opinion.
I believe it's fine to share with discretion, however I don't believe it should be a requirement.