Re: *3/11/19* pending
Lucky Charms Marshmallow Only Official Rules NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: Lucky Charms Marshmallow Only (the “Instant Win Game”) is open only to legal residents of the (50) United States and the District of Columbia who are (18) years old or older at the time of entry. Employees, officers, and representatives of General Mills Sales, Inc., General Mills, Inc., HelloWorld, Inc., as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Instant Win Game is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation in the Instant Win Game constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator's decisions, which are final and binding in all matters related to the Instant Win Game. Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426. Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Instant Win Game begins on March 11, 2019 at 12:00 a.m. Eastern Time ("ET"), ends on September 17, 2019 at 11:59 p.m. ET (the "Promotion Period"), and consists of (3) phases (each a “Phase”) as outlined below.
Phase Start Date (at 12:00 a.m. ET) End Date (at 11:59 p.m. ET)
1 March 11, 2019 June 17, 2019
2 June 18, 2019 August 17, 2019
3 August 18, 2019 September 17, 2019
Phase
Start Date (at 12:00 a.m. ET)
End Date (at 11:59 p.m. ET)
1
March 11, 2019
June 17, 2019
2
June 18, 2019
August 17, 2019
3
August 18, 2019
September 17, 2019
Administrator’s computer is the official time-keeping device for the Instant Win Game.
4. How to Enter: During the Promotion Period, you must obtain a code in order to play the Instant Win Game. Prior to the start of the Instant Win Game, Sponsor will select participating retailer locations (each a “Participating Retailer”) that will comprise the “Retailer Prize Pool”. See here for the address information of each Participating Retailer. All other retailers, that sell the Qualifying Purchases, but are not directly participating in the Instant Win Game, will comprise the “National Prize Pool”.
There are (3) ways to obtain a code for the Instant Win Game:
a. Purchase a Participating Product: During the Promotion Period, purchase a specially-marked package of Original Lucky CharmsTM cereal (each a “Qualifying Purchase”) from your local retailer, while supplies last. Locate the code which is printed on the inside of the back panel of the specially marked package ("Product Code") and have it available when you complete the below instructions. Please note that if your Product Code begins with an “N”, it is a National Prize Pool Product Code. Please note that if your Product Code begins with an “R”, it is a Retailer Prize Pool Product Code.
b. Free Product Code:
Mail-In Free Project Code Request -- From February 26, 2019 to September 3, 2019: To obtain a Product Code without making a purchase, hand print your name, address, email address, and year of birth on a 3" x 5" piece of paper and mail it in an envelope with proper postage and the name of your local retailer written on the outside of the envelope, to “Lucky Charms Marshmallow Only,” c/o HelloWorld, Inc., P.O. Box 5031, Department 838896, Kalamazoo, MI 49003-5031.
Limit: (1) Product Code request per envelope.
All mail-in requests must be handwritten and must be postmarked by September 3, 2019 and received by September 10, 2019. All Product Code requests become the exclusive property of Sponsor and none will be acknowledged or returned. You will receive a free Product Code via email. Please note that if your Product Code begins with an “N”, it is a National Prize Pool Product Code. Please note that if your Product Code begins with an “R”, it is a Retailer Prize Pool Product Code. NOTE: If your local retailer is considered a Participating Retailer, you will receive Retailer Prize
Pool Product Code. If your local retailer is not considered a Participating Retailer,
you will receive National Prize Pool Product Code. If you do not include the name
of your local retailer on the outside of the envelope, by default, you will receive a
National Prize Pool Code. Proof of sending or submission will not be deemed to be
proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid,
unintelligible, illegible, misdirected or postage-due Free Product Code requests, which
will be discarded. Administrator will email you a Free Product Code within 8-9 business
days from your postmark date.
Online Free Product Code Request -- From September 4, 2019 to September 17, 2019: To request a Free Product Code online, visit
www.MarshmallowOnly.com and follow the links and instructions to complete and submit the Free Product Code request form, including a valid email address as well as specify if you would like to receive a National Prize Pool Product Code or a Retailer Prize Pool Product Code, and you will receive a free Product Code within (1) business day via automated email. All requests must be received by September 17, 2019 at 11:55 p.m. ET. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected requests, which will not be honored.
c. Once you obtain a Product Code, during the Promotion Period, follow the links and instructions as set forth below.
Please note that if your Product Code begins with an “N”, it will be eligible to be entered into the National Prize Pool.
Please note that if your Product Code begins with an “R”, it will be eligible to be entered into your Retailer Prize Pool: Enter a National Prize Pool Code: If the Qualifying Purchase was not made at a Participating Retailer (or you requested a National Prize Pool Code via the free methods listed above), visit
www.MarshmallowOnly.com and enter the Product Code. Then, follow the links and instructions to complete and submit the registration form in its entirety including providing your valid home address (P.O. Boxes are not permitted). Follow the links and instructions to proceed to and play the Instant Win Game. The Instant Win Game results will be instantly displayed. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game.
Enter a Select Participating Retailer Prize Pool Code: If the Qualifying Purchase was made at a Participating Retailer (or requested a Retailer Prize Pool Code via the free methods listed above), visit
www.MarshmallowOnly.com and enter the Product Code. Then, you will be asked to select your Participating Retailer, from a provided list and input your zip code. Then, based on your zip code, you will be prompted to select, your local Participating Retailer, from a provided list of locations near the inputted zip code. Then, complete and submit the registration form in its entirety, including providing your valid home address (P.O. Boxes are not permitted). Follow the links and instructions to proceed to and play the Instant Win Game. The Instant Win Game results will be instantly displayed. All potential winners are subject to verification before any prize
will be awarded. Administrator is responsible for the functionality of the Instant Win Game.
Limit: Each entrant may play up to (30) times during the Promotion Period, regardless of method of entry or combination of methods of entry.
Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other
methods will void that entrant's plays and that entrant may be disqualified. Use of any automated
system to participate is prohibited and will result in disqualification. Sponsor is not responsible for
lost, late, incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified.
In the event of a dispute as to any registration or play, the authorized account holder of the email
address used to register will be deemed to be the entrant or player. The “authorized account
holder” is the natural person assigned an email address by an Internet access provider, online
service provider, Internet service provider, or other organization responsible for assigning email
addresses for the domain associated with the submitted address. Each potential winner may be
required to show proof of being the authorized account holder.
5. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING. AN ENTRANT IS NOT A
WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND
ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT
ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION
PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS
DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE HONORED.
