Be honest- If you get to know you can win gifts for free, will you let it slide just like that? Certainly not. Apart from winning small goodies such as coupons and event tickets, the cherry on the top would be winning your long-dreamt-of car/bike. This dream of yours might as well come true with Sweepstakes. Not only that, more than 50 million Americans take part in contests like these every year.
However, you might think, “How do these sites give away gifts just like that?”, and it’s a genuine query to address. Curious? Well, time to enlighten you on how Sweepstakes agencies can leave a profound impact on the overall consumer behavior in the US. With that being said, let’s begin.
Why Sweepstakes Are So Popular in the US
Before we delve into how sweepstakes can impact consumer behavior, let’s ponder for a while over the reasons why online sweepstakes are so popular in the US.
The Human Psychology
Human psychology is a huge factor when it comes to the popularity of sweepstakes in the US. This can be further attributed to subfactors, which we shall have a look at now.
The Thrill of the “Free” Win
As you’ve read before, freebies and giveaways are enticing for almost everyone. The idea of getting something for nothing, who would likely miss such a chance?
Hope and Escapism
The US thrives largely within an economic climate where people always dream of a better lifestyle. Sweepstakes provide the chance of winning big to solve their problems.
The American Dream
Ah, the much-famous “American dream” is also a pivotal factor. That one desired shot to win big in life- sweepstakes can make it real without any investment at all.
The Legal Landscape
The legal landscape in the US acts as a catalyst to human psychology, propelling their desires further while ensuring compliance. Let’s have a peek at the legal scenario.
NPN (No Purchase Necessary)
Unlike lotteries and betting sites, sweepstakes are legally bound to offer a NPN method of entry. This further segregates them from gambling and lotteries, promoting compliance.
Marketing Opportunities for Businesses
Thanks to the NPN adherence, Sweepstakes are also perceived as promotional market tools that offer giveaways. Businesses can also collaborate with sweepstakes platforms.
Strict Guidelines
Sweepstakes are regulated by federal bodies such as the FTC and FCC, which eliminates your security concerns while supporting legitimate online sweepstakes platforms.
Historic Tradition
The popularity of sweepstakes in the US is not recent; it has been there for quite some time now. Let’s view these historic events at a glance.
Marketing Tools
In the mid-20th century, when large-scale marketing wasn’t a thing, businesses such as Reader’s Digest popularized direct-mail sweepstakes to leverage their magazine sales.
Fast Food Promotions
Business giants, such as McDonald’s, incorporated the concept of instant-win and chance-based promos through their Monopoly game to boost engagement.
Media and Celebrity Endorsement
Winners of the sweepstakes consumer giveaways were often announced with fanfare and celebrity appearances (Ed McMahon, for instance). This helped them build trust in the minds of the consumers.
How Sweepstakes Impact Consumer Behavior
Now, coming to the main part- how can giveaway platforms impact and potentially anchor the course of consumer behavior? Well, time to find the answer for you. Let’s begin.
Keeps Contestants Hooked
As mentioned before, gifts and giveaways can be alluring, serving as a potent hook. This can be beneficial for sweepstakes agencies. How? Well, in a saturated market, an effective sweepstakes promo can cause mayhem in the crowd, thus serving as a literal attention magnet for consumers.
The Sensation of Victory
Wins, no matter how big or small, often excite us. Sweepstakes contests, at their core, are all about winning free goodies, thus driving our psychology accordingly. Even winning a small gift, let’s say a food coupon, would instill a sense of victory within you, convincing you to try again and again.
Triggering FOMO within the Mass
Sweepstakes agencies often come up with contests that are for a limited period. The exclusive nature of the prizes, along with the influence of winner visibility, might cause consumers to feel like they are missing out. This FOMO (Fear Of Missing Out) trigger acts as a driving force to acquire more consumers over time.
The Optimism Bias
You might have noticed that you tend to believe that an event is in your favor rather than against you. The same goes for consumers, as they tend to believe that they can win a contest, while completely overlooking the possibility of losing. This trait of optimism leads to a higher consumer count of sweepstakes platforms.
Evergreen Popularity
Apart from advertisements and promotions, sweepstakes platforms largely rely upon their consumer base to spread awareness. Let’s say, for instance, you win a gift by participating in a sweepstakes contest. You would then share this news with your close ones, right? Your close ones would reshare this news to others, and the cycle goes on.
Occasional Rewards
Many sweepstakes platforms often reward their existing customers, who’ve been their contestants for a while. Although the gifts aren’t that big, they help in building trust and boosting the loyalty of the consumers with the platforms to the next level. This further influences consumer behavior in the US.
The Gamification-Challenge Factor
Many sweepstake contests are framed in such a manner that contestants would find them rather competitive. This competitive attitude instills a sense of challenge within consumers, which pushes them to win better than other participants. This gamified yet competitive environment is immensely beneficial for these platforms.
What You Can Win from Sweepstakes
Online sweepstakes, along with traditional ones, possess a plethora of gifts to offer. All that you're required to do is participate, and you might be the one to win! Talking of the gifts, they can be practically anything, ranging from food coupons and event tickets to more exquisite gifts such as travel vouchers (with itineraries) and sports cars. Not to mention that you can also win the latest tech gadgets as well!
Curious about how to win big? Although there aren’t any “enter to win sweepstakes platforms”, you can surely maximize your chances of winning. Let’s share the 3-step process with you to do so.
How to Win Big in Sweepstakes
- Participate Daily: Daily participation in contests like these amps up your chances of big wins. Sweepstakes with daily entries can further help you participate regularly. Remember, the more you participate, the higher your chances of winning are.
- Low-Strength Sweepstakes: Instead of participating in National-level sweepstakes contests, try going for the local ones. These contests have a considerably lower number of participants, thus increasing your odds of winning.
- Participate in More than One: Don’t just rely on a single Sweepstakes platform. Instead, participate in as many as you can, thus boosting your chances of winning to the next level. Remember, it’s free, so it’s harmless as well.
The Legit Platform For Sweepstakes
Looking for the legit sweepstakes to enter might be a strenuous task, provided the increasing amount of fraud in the market. However, what if you get to know that there is one such platform that fulfills your requirements? Yes, you read that right- with Sweepstakes Advantage, it’s possible. We provide an array of sweepstakes rewards, along with dedicated filters based on prize type and frequency of entry.
Before We Go
If you’ve made it this far, then you must have gotten the answer to your question. The thing is, freebies and consumers are inseparable; the thought of winning gifts is enough to drive consumer behavior towards these platforms. With Sweepstakes Advantage, your hunt for the perfect Sweepstakes platform would surely come to an end. Whether it’s the latest iPhone or a cruise holiday, there is an array of gifts. Who knows, you might win all of them!
Your problems can wait, your victory won’t. Change your fate with Sweepstakes Advantage now!