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Contest Grand Prize {1} : $10,000 in spending cash, $5,500 to cover taxes, an autographed jersey, a soccer game experience event in the Grand Prize winner's community and an opportunity for the Grand Prize winner to be the MVP at that event. ARV: $24,000.
Contest 1st Prize {9} : $10,000 cash in the form of a check. ARV: $10,000.
Contest Finalist {7/1-7/14} Prize {10} : A camcorder. ARV: $200.
Instant Win {IW} Prizes {1,500-1ppp} ;
IW 2nd {1,000} : A "Soccer in box" kit containing a commemorative soccer ball, goals, and Mondelēz Snacks. ARV: $100.
IW 3d {500} : A commemorative soccer ball. ARV: $75.Phase 1 {4/15-6/10} Submission Period/Initial Voting ; After playing the IW, submit a photo and an essay which will be eligible to receive votes within {72} hours.
Phase 2 {6/11-6/30} Finalist Selection ; Submissions will be judged.
Phase 3 {7/1-7/14} Finalist Submission ; Finalists will be sent a camcorder and be required to create a short video that describes how he/she experiences the sport of soccer.
Phase 4 {7/16-7/31} Finalist Voting.
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