Olympic Sweepstakes

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There will be one Olympics First Effect Sweepstakes prize available to be won in the Draw, awarded at random. The prize consists of two tickets to the Winter Olympic Games in Milano Cortina 2026 (specific events to be determined), two travel packages to the location of the event (to be defined based on ticket allocation), and two nights’ accommodation for two people. The grand total Approximate Retail Value of the Olympics sweepstakes prize awarded in the Draw is $6,100 USD.

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The Michelob sweepstakes will award a variety of prizes. Four Grand Prize winners will each receive a trip for two to Milan, Italy for the 2026 Winter Olympics, including airfare, hotel accommodations, and two event tickets (ARV up to $15,000 each). Another four Grand Prize winners will each receive a trip for two to the ULTRA Park City Olympics event in Utah, including airfare, three nights’ hotel accommodations, and a $2,000 prepaid card for travel expenses (ARV up to $11,000 each). Seventy‑five First Prize winners will each receive two Vail Resort ski passes and a pair of custom J Skis (ARV $900 each). Fifty‑five Second Prize winners will each receive an Olympic At‑Home Watch Kit with branded shirt, hat, and coozie (ARV $100 each).