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The Sound City Kool Sweepstakes. The grand prize winner will receive a fully curated trip to their choice of Atlanta, Chicago, or New York, including round-trip business class airfare, four days and three nights in a luxury hotel, concierge services, hotel and airport transfers, and a $5,000 spending allowance. Additionally, the winner will receive a $10,000 check to help offset taxes or can opt for a $15,000 cash alternative. The approximate retail value (ARV) of the grand prize is up to $37,500. Other Kool prizes include two first prizes of a Sonos Speaker System (ARV: $2,500 each) and ten second prizes of a $500 StubHub Gift Card (ARV: $500 each).