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The Miller Lite Holiday Instant Win Game promotion features two prize categories. Instant Win Prizes include 100 winners of a holiday Miller Lite sweater and beanie valued at $35, 1,200 winners of $20 in “Beer Money” via Venmo, and 96 winners of a holiday drinking glass set valued at $5.75. Keyword Sweepstakes Prizes include 92 winners of a team sweater valued at $60, 96 winners of a holiday Miller Lite sweater valued at $30, 20 winners of $20 in “Beer Money” via Venmo, 120 winners of a team beanie valued at $13, and 90 winners of a holiday Miller Lite beanie valued at $5. The total approximate retail value of all prizes is $38,862.