Taco Bell Bid on Luxe Promotion - $104050 Value in Prizes
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Taco Bell Bid on Luxe is an in-app Rewards promotion running September 21 through November 1, 2026. Members play mini-games to earn virtual paddles, then spend those paddles during Friday bid windows for a chance at weekly luxury prizes. It is not a true auction. Winners are chosen by random drawing. Each 50 paddles spent equals one entry; using more paddles only increases your number of entries. Unused paddles roll over until the last bid window on October 30. The prize pool is about $104,050 across 135 winners. Limit one prize per person or account for the entire promotion. Open only to Taco Bell Rewards members who are 21 or older and legal residents of the 50 United States or D.C. Join free in the Taco Bell app.
Week 1 bids open Friday, September 25. Two winners each receive a Doja Cat On Tour in Vegas trip valued at $5,100. That is a three-day, two-night trip departing October 30 and returning November 1 for the winner and one guest, including round-trip economy airfare, two nights hotel, ground transportation, two VIP tickets to Doja Cat in Las Vegas on October 31, exclusive merchandise, a behind-the-scenes tour, and a $500 Amex gift card. Drawing is October 1.
Week 2 has two separate bid windows on Friday, October 2. The morning window (midnight to 11:59 a.m. PT) awards one original Matt McCormick oil painting from his color-blocked series, ARV $1,500. The afternoon window (noon to 11:59 p.m. PT) awards 25 limited-edition signed and numbered Matt McCormick poster prints at $1,000 each (frame not included). Both drawings are October 8.
Week 3 bids open Friday, October 9. One hundred winners each receive a sponsor-specified collectible chess set valued at $300. Drawing is October 15.
Week 4 bids open Friday, October 16. One winner receives a Davante Adams signed jersey valued at $1,000. Exact jersey, size, team, and autograph placement are at the sponsor’s discretion, and no certificate of authenticity is included. Drawing is October 22.
Week 5 bids open Friday, October 23. One winner receives the All Access LA Football Experience valued at $5,100. That is a three-day, two-night trip departing December 2 and returning December 4 for the winner and one guest, including airfare to Los Angeles, hotel, ground transportation, two tickets to a professional football game in the L.A. area on December 3, a tailgate plus on-field experience, and a $500 Amex gift card. Drawing is October 29.
Week 6 bids open Friday, October 30. Five winners each receive a Pacifica Taco Bell Cantina Getaway valued at $6,250. That is a three-day, two-night trip departing January 27, 2027 and returning January 29 for the winner and one guest, including airfare to San Francisco, hotel, ground transportation, a Cantina Pacifica experience with exclusive merchandise, a guided tour and tasting, and a $350 Amex gift card. Drawing is November 5.
Trip dates are fixed. Guests must be 21 or older and U.S. residents. Paddles earned after 11:59 p.m. PT on October 30 cannot be used for entries. Gameplay itself continues through November 1.
To enter, open the Taco Bell app, sign into Rewards, tap Bid on Luxe, and play the mini-games. You can play up to six times per day and earn up to 350 paddles per day from gameplay. Bonus paddles sit on top of that daily cap: 50 for your first completed game, 10 for your first consecutive-day play, 100 in Week 6 if you played at least once in each of Weeks 1 through 5, and 100 for opting into marketing texts or using the in-app alternate method. During each Friday bid window, spend paddles from your wallet. The minimum bid is 50 paddles for one entry. The maximum is 2,500 paddles, or 50 entries, per drawing. Used paddles are deducted and cannot be reused. No purchase is required. Official rules are at tacobell.com/legal/bid-on-luxe.
Win $104,050 in value – Taco Bell Bid on Luxe Promotion - $104050 Value in Prizes - Enter Now
